Saturday, September 09, 2006

True Colors

True Colors
Do Women Really Think CE Are Prettier In Pink?

There is an old story among ad executives that when Gillette first wanted to sell its razors to women, it simply colored them pink. Many consumer electronics manufacturers are still taking this same approach. Want to get more women to buy your portable computers? Just color them pink. But do women really want a pink laptop, an orange camera, or a lime green PDA? Vendors may be surprised to discover that for most women, the answer is, “Not really.”

CE Lifestyles, January 2006

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